How Online Rumors About Public Figures Spread and Why They Go Viral in the Digital Age

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3. Curiosity Gap
When information is incomplete, users feel compelled to fill in the gaps, even if it requires speculation.

4. Algorithm Amplification
Social media algorithms prioritize engagement, meaning controversial posts are often shown to more users.

The Role of Public Figures in Online Scrutiny
Public figures—whether in politics, entertainment, or media—often face increased attention and scrutiny. Because of their visibility, any rumor involving them can spread faster than it would for private individuals.

However, it is important to distinguish between:

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