8 minutes ago, King Charles made a SAD Announcement! Prince William has… See more

Announcement”

encourage readers to click immediately before thinking critically.

Second, they leave out important details.

Instead of explaining what actually happened, the headline ends with:

• “Prince William Has…”

  Royalty

• “You Won’t Believe…”

• “See More…”

• “The Truth Finally Revealed…”

The missing information creates curiosity.

Readers click because they continue reading …